Copywriter with Niche Financial Services Expertise
Helping businesses thrive with words
Follow the Words
Featured Projects
HSBC
In-house copywriting for HSBC Private Bank and HSBC Global Asset Management
Brandtelling via 100+ real life success stories
External/internal communications
Leadership/EXCO communications
Crisis communications/media management
Thought leadership
Tone of Voice
Short Copy/Long Copy/Video/Social Media
Business storytelling training and templates
Website design
SEO-friendly content for web and social media & analytics tools such as SEMRUSH
Lord Robin Janvrin, HSBC Private Bank ex-Deputy Chairman and former
Private Secretary to Queen Elizabeth II
“Elif: I would be very happy to record the following. Elif played an important role on the UK Private Bank internal communications front during a very difficult year at a time of change and uncertainty in the business. I appreciated her strong input and her imaginative approach to communications."
Muriel Danis, Managing Director, Head of HSBC Private Bank Global Priority Clients
“We have been very fortunate to have you support us from a communication standpoint. I believe that success stories have been a very smart way to illustrate the strategic importance of GPC for the Group...You have been instrumental in bringing collaboration to life, and your obvious understanding of business matters and collaboration makes a real difference when communicating GPC matters. I take this opportunity to thank you for your energetic and thoughtful contribution."
Larry Campbell, HSBC Group Plc Chief Knowledge Officer
“The work you have done made it easy to reorganise the Global Private Bank knowledge during the sprint to get the new website up and running."
Andrew Redington, Managing Director, Head of HSBC Private Bank Intra-Group Referrals
“Your role is a key ingredient to the collaboration success and therefore your efforts are much appreciated and well received by local business. You think strategically and show perseverance, drive and passion in using various communication channels to back up and reinforce Group strategy. You also persevered in building relationships with UK Commercial Bank - patience and determination is required to get engagement from HSBC Group."
Financial Services Regulation
A stint at UK regulator Financial Conduct Authority for insider perspective on opportunities and challenges facing industry players
Industry-facing advocacy role at the FCA enhancing a powerful skillset when combined with financial services expertise in banking both in client-facing roles liaising with compliance teams and as a business communicator
Expertise in producing accurate and compliant copy, a requirement in regulated financial services
Private Banking
Innate understanding of client pain points and commercial acumen gained through front office wealth management roles at HSBC Private Bank in London and Moscow managing assets for UHNW clients drawing on technical expertise in asset classes and astute relationship and communication skills. Holder of FCA Level 3 Securities and Investment Certificate
EKB Advisory Services
Copywriting consulting services for clients ranging from leading asset managers to start-ups and boutique operations
Multi-media content that transforms technical concepts into succinct messaging for buzz and engagement
Sianna Brook, Senior Account Manager, La Plage London/MHP
“Elif's knowledge and experience is unmatched, allowing us to reach our clients' expectations and some."
